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Ecommerce and Shopify SEO Right now, someone is buying what you sell. From someone else.

They searched, they scrolled, they added to basket. Just not on your shop. I'm Amrita, a Birmingham SEO consultant helping Shopify and WordPress stores across the UK get found on Google, Google Shopping and AI search.

The short answerEcommerce SEO makes your product and collection pages easy for Google and AI tools like ChatGPT to understand and recommend, so shoppers find your store when they search for what you sell.

  • Shopify and WordPress
  • +37.95% organic sessions for Pagh Vala
  • NatWest Accelerator
Book a free chat Why shoppers miss you
Illustration: a shopper searches Google for a product late at night, sees three shops in the results and buys from a competitor.

Part 1 of 4: Why

Friday, 11:02amYou check your stats. Visitors from Google this week: 3. Sales: 0.

Beautiful products. So why aren't shoppers finding your shop?

Your photos are gorgeous and your prices are fair. But when someone searches "gold hoop earrings uk" or "handmade candles gift set", Google shows everyone else. Here's the secret: Google can't see your photos the way shoppers do. It reads words.

Why can't shoppers find my online shop?

Usually it's one of these four things:

  1. Product descriptions copied from the supplier, so they match hundreds of other shops
  2. Collection pages with a grid of products and no words, so Google doesn't know what they're for
  3. No content answering the questions shoppers ask before they buy
  4. Product info that Google Shopping and AI tools can't easily read

Further reading: Google Search Central, ecommerce SEO best practices

The good news? None of this is about how good your products are. It's about helping Google understand them. And that's fixable.

See your shop like Google does

Same product page, two very different views. Flip between them.

Looks great, right? Now flip it 👀

Part 2 of 4: What

Saturday morning.  Let's fix that product page.

Ecommerce SEO that turns searches into sales

What does ecommerce SEO include?

It covers five areas of your shop: product pages, collection pages, product images, helpful content, and how your products show up in Google Shopping and AI search. The goal is simple: the right shoppers find you, trust you and buy.

Tap a fix and watch what Google sees change 👉

  • Product page SEO

    Product pages that Google understands and shoppers can't resist.

  • Collection page SEO

    Your category pages ranking for the big searches, like "gold earrings" or "gift sets for her".

  • Product image optimisation

    Every product photo working for you in Google Images and Shopping, not just on your shop.

  • Content that answers buying questions

    The answers shoppers look for before they buy, right there on your site, so they don't leave to find them.

  • Google Shopping and AI search (AEO + GEO)

    Your products recommended when shoppers ask ChatGPT or Google's AI what to buy.

All on the platform you already use: Shopify or WordPress. No rebuild needed.

What Google sees now

How well Google understands this page0%
  • page title: "Product 1 | My Shop" Google now knows exactly what this is
  • collection page: "Earrings", 0 words Ranking for the big category searches
  • image: IMG_4021.jpg, alt: none Photos showing up in Google Images
  • questions answered: 0 Shoppers' questions answered
  • AI and Shopping ready: no Ready to be recommended

Right now, Google barely knows what you sell.

The exact fixes? That's my secret sauce 😉 Every shop is different, so I tailor them to yours. Let's look at yours

Part 3 of 4: When

Sunday night.  You look at the calendar. Your busiest season is closer than you thought.

Shoppers search early. Is your shop ready in time?

When should an online shop start SEO?

Ideally 3 to 6 months before your busiest season. SEO takes time to build, so your pages need to be ranking before shoppers start searching, not on the day they buy. For Black Friday and Christmas, that usually means starting in the summer.

When do you make most of your sales?

Choose your busiest season
Ideal time to start SEOJune 2026
Shoppers start searchingOctober 2026
Your big momentNovember 2026

Pick your busiest season to see your timeline.

Book a free chat

Timings are a guide. Every shop and market is different, and I'll give you a plan for yours.

Part 4 of 4: How

How it works, step by step

Five simple steps, tracked like a parcel. You'll always know where things are.

  1. Order confirmed

    Free 30 minute chat

    We chat about your shop and your goals.

  2. Packing

    Shop audit

    I find your quickest wins.

  3. Dispatched

    Your plan

    A clear plan, timed for your busy season.

  4. Out for delivery

    The work

    I do the work on Shopify or WordPress, with plain English updates.

  5. Delivered

    Growth

    Monthly check-ins on rankings and sales.

The goal"You've got a new order! Found you on Google 🎉" Start with a free chat

Results depend on your shop, your products and your competition. Nobody can guarantee rankings or sales, and I'll always be honest with you about what's realistic.

Who I help

Built for online shops of every kind

Find your aisle.If shoppers can add it to a basket, I can help them find it.

  1. Fashion and clothing

    Boutiques, streetwear and independent labels

  2. South Asian fashion

    Wedding wear, partywear and traditional clothing

  3. Jewellery and accessories

    Fine, fashion and handmade jewellery

  4. Bags and leather goods

    Handbags, wallets and travel bags

  5. Beauty and skincare

    Skincare, cosmetics and haircare brands

  6. Home and gifts

    Candles, homeware and personalised gifts

  7. Food and drink

    Bakeries, treats and speciality foods

  8. Small and handmade brands

    Moving from Etsy or Instagram to your own shop

On Shopify or WordPress. Based in Birmingham, working with online shops all over the UK.Don't see your aisle? Let's chat

Why Amrita SEO

Before you add me to your basket

You read the product details before you buy. So here are mine.

Services › SEO › Ecommerce

Amrita SEO, your ecommerce SEO consultant

By Amrita Kalsi, Birmingham

Starts with a free 30 minute chatNow booking

Product details

  • You work directly with me. No account managers, no juniors, no handoffs.
  • Shopify and WordPress. 4+ years of hands-on SEO on the platforms shops actually use.
  • Ahead of AI search. Getting products found in ChatGPT and Google's AI, not just Google.
  • 30+ clients. Small UK businesses and global brands.
  • Backed by NatWest Accelerator. Supporting ambitious UK businesses.
Book a free chat No obligation. Just an honest look at your shop.

Customer review

"Amrita has the best work ethic of anyone I know. She is also extremely knowledgeable in all things SEO. She will build your brand and give you the attention that you and your brand deserve. I highly recommend her."
Ruth, Shibumi, wedding clothes

Real result

+37.95%

more organic sessions in 3 months for Pagh Vala, Birmingham

Read the case study

New · Workshops for online shops · December 2026

Your products are on Google. Can your team keep them selling?

Once your store is set up properly, it's the everyday updates that keep it growing. I'll come to your business (or jump online) and show your team how to add and update products the right way, every time.

  • 01"We just copy the supplier description."Write product descriptions that sell and get found
  • 02"Adding new products takes forever."Add products, images and alt text quickly and properly
  • 03"Our collection pages are basically empty."Write simple category intros that help shoppers and Google
  • 04"We don't know which products get found."A simple tour of GA4 and Search Console
📍 In person across Birmingham, London and the rest of the UK · travel added outside the West Midlands
Limited spaces

Your invite

Save your team a spot

Be first to hear the dates.

What's your store built on?
Who's it for?
In person or online?

Invite confirmed

You're on the list!

Thanks for registering. I'll be in touch before December with the dates 💛

Book a free ecommerce SEO call →

FAQs

Ecommerce SEO questions, answered honestly

The things shop owners ask me most, in plain English.

Still got a question?

Book a free chat or email info@amrita-seo.com

What is ecommerce SEO?

It's the work of helping your online shop show up on Google, Google Shopping and AI tools like ChatGPT when people search for what you sell. It focuses on your product pages, collection pages, images and content, so the right shoppers find you and buy.

How long does ecommerce SEO take to work?

Most shops start to see meaningful progress in 3 to 6 months. It depends on your products, your competition and how much your shop needs. Some quick wins can show sooner, and SEO keeps building the longer you do it.

Can you guarantee page one or more sales?

No, and be careful of anyone who does. Google decides rankings, and results depend on your shop, your products and your competition. What I can promise is honest advice, hard work and clear updates on what's realistic.

Do you work with Shopify and WordPress?

Yes! I work with Shopify and WordPress shops, using the site you already have. There's no need to rebuild your website.

Is SEO better than paying for ads?

They do different jobs. Ads stop the moment you stop paying, while SEO builds visibility your shop keeps over time. Lots of shops use both, and SEO can help bring down how much you rely on ads.

When should my online shop start SEO?

Ideally 3 to 6 months before your busiest season, so your pages are already ranking when shoppers start searching. For Black Friday and Christmas, that usually means starting in the summer.

Can you help my products show up in ChatGPT and AI search?

Yes. That's AEO and GEO, making your shop and products easy for AI tools to understand and recommend. It's becoming a big part of how shoppers find products.

Do you only work with shops in Birmingham?

Not at all. I'm Birmingham based, but I work with online shops all over the UK.

How much does ecommerce SEO cost?

It depends on your shop, your goals and your competition. Book a free chat and I'll give you a clear, honest quote.

Ready for shoppers to find you first?

Let's get your shop showing up where shoppers are searching. Book a free chat and I'll show you your quickest SEO wins.

Book a free chat info@amrita-seo.com