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Wedding SEO case study

Pagh Vala: dressing grooms, now easier to find.

Pagh Vala helps grooms look their best on the biggest day of their lives. Their sherwanis and paghs were stunning. Their website just wasn't telling Google what they sold.

Industry
Wedding wear (sherwanis, paghs, accessories)
Location
Birmingham, Southall and East London
Work
On-page SEO and new pages
Timeframe
3 months
The headline37.95%

more organic sessions in three months

The challenge

What was holding them back?

"Beautiful products. But Google didn't know how to find them."The problem in one line
  • Important meta titles and descriptions were missing or not optimised
  • Only a handful of pages, so there was little for Google to rank
  • H1 headings didn't clearly say what each page was about
  • Product and gallery images had no alt text, so they were invisible in image search

What I did

The plan, step by step.

  1. Meta titles and descriptions

    Wrote SEO-optimised titles and descriptions for every page, so search results finally described what Pagh Vala sells.

  2. Clearer headings

    Restructured the H1 on each page around its real content and the words grooms actually search for.

  3. Alt text on every image

    Added descriptive alt text to all product and gallery images for accessibility and image search.

  4. Four new pages

    Created four new, useful pages to give Google more to rank and customers more reasons to stay.

The results

What changed.

37.95%

more organic sessions in three months

  • A website that's easier for customers and Google to understand
  • Every page has a clear title, description and heading
  • Four new pages reaching new searches
  • Set up to attract higher quality enquiries

Your turn

Could your business be the next story?

Book a free 30 minute chat. We'll look at where you are now and what's stopping you showing up on Google.

Book a free chat →SEO for wedding vendors