Get In Touch
Home > Case Studies > Chana Catering Services

Chana Catering Services

SEO Case Study — Amrita SEO
Chana_Logo

When Chana Catering Services, a well‑established family‑run catering business based in Birmingham with over 15 years of experience and a strong reputation for bespoke menus and event catering across the UK, engaged me, their online presence was good but not fully optimised for search engines.

The Challenge

Despite offering standout catering for weddings and events, Chana Catering’s website had a few hidden roadblocks:

  • Important meta titles and descriptions were missing or not optimised.
  • Product and gallery images lacked alt texts, reducing visibility in image searches.
  • Google Business Profile wasn’t fully optimised, making it harder for local couples to find them when searching for wedding caterers nearby.
  • The site had only a handful of pages, limiting opportunities to target new customers.
  • H1 headings didn’t fully communicate the page topics to search engines.

Chana Catering was ready to feed the biggest days of people’s lives, but Google didn’t know how to find them.

The Solution

I worked closely with Aman at Chana Catering to transform their website and local presence into a more search-friendly, content-rich platform:

  • Crafted SEO-optimised meta titles and descriptions for every page to improve search visibility.
  • Added alt texts to all product and gallery images, ensuring accessibility and better rankings in image searches.
  • Optimised their Google Business Profile with local keywords to capture wedding and event catering searches in their area.
  • Re-structured H1 headings to clearly reflect each page's content and target keywords.

The Result

The numbers speak for themselves.

Over a 3-month campaign, Chana Catering saw:

  • 664 total clicks, up from 560, a 19% increase in real people clicking through to their site
  • 60.8K total impressions, up from 51.8K, nearly 17% more visibility on Google
  • That’s an extra 9K+ impressions and 100+ additional clicks in just 3 months, all from fixing the fundamentals

By transforming how Google reads and ranks their site, Chana Catering went from invisible to unmissable, and they’re only just getting started.

Chana Catering Services