Privacy Policy

Privacy Policy Last updated: 29th July 2026

Amrita SEO is run by Amrita Kalsi (trading as Amrita SEO), based in Birmingham, UK. Amrita Kalsi is the data controller for this website. This page explains what data we collect, why, and how we use it.

What we collect

• Your name, email, and phone number when you contact us or request an audit
• Your business name and website URL
• Basic website analytics (via Google Analytics and Google Search Console), like pages visited and how you found the site

Why we’re allowed to use it

• For enquiries, quotes, and audits: because it’s necessary to respond to your request
• For delivering paid SEO services: because it’s necessary to fulfil our contract with you
• For invoicing and record keeping: because we have a legal obligation to keep financial records
• For improving our website: because we have a legitimate interest in understanding how our site is used

How we use it

• To respond to enquiries and provide quotes or audits
• To deliver the SEO services you’ve purchased
• To send invoices and project updates
• To improve our website

We never sell your data to third parties.

How long we keep it

• Enquiry and audit data: kept for up to 12 months if you don’t go on to become a client
• Client project data: kept for the length of our working relationship, plus a reasonable period after
• Invoicing and financial records: kept for 6 years, as required by UK tax law

Third parties We use Google Analytics and Google Search Console to understand website traffic. This means some data is processed by Google, which may store or process data outside the UK. Google has its own privacy policy and safeguards for this. We don’t share your personal data with anyone else for marketing purposes.

Marketing We only email you with project updates and information you’d reasonably expect as part of working with us. If we ever want to send you wider marketing (like a newsletter), we’ll ask for your permission first, and you can opt out at any time.

Cookies Our site uses cookies for basic analytics. You can disable these in your browser settings at any time.

Your rights You can ask us to show you what data we hold, correct it, or delete it at any time. Just email us.

Contact Amrita SEO Email: info@amrita-seo.com Website: www.amrita-seo.com